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The Real Definition of a Referral

EntreArchitect

All of this leads to missing out on potential new clients and revenue growth. We’ll start with why you should care about getting the definition right and then define referrals, especially as we unpack other sales terms that are often confused with referrals. We love referrals because how easy they turn from a prospect to a client.

Client 52
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Successful Project Planning for Small Firm Architects (Transcript)

EntreArchitect

This is the transcript from EntreArchitect Podcast Episode 226, Successful Project Planning for Small Firm Architects. Do you know how to calculate the exact amount that you need to charge your clients in order to earn 20 percent profit on that project? Listen to this podcast episode or download the audio file here.

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The Order of Operations

EntreArchitect

Many people don’t care about definitions. Having clear definitions distinguishes these important concepts. However, since there are no commonly agreed upon definitions for any of these terms, you will need to decide which definitions make most sense to you. My definition: Mission is your purpose or reason for existence.

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Culture is Critical for Success at Your Architecture Firm

EntreArchitect

A Culture at Your Architecture Firm Will Make or Break Your Firm. As your small firm grows beyond its infancy of the sole practitioner and you develop a strong team , the culture of your firm will evolve. Let’s start with a definition. What is firm culture? How do they treat your clients?

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Who’s Referring You and Why It Matters

EntreArchitect

Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, or being referred to you? Identifying Your Lead Gen Sources.

IT 52
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How Custom Proposals Overcomplicate Your Business

EntreArchitect

Save Time and Make More Money By Developing a “Signature Package” Do you spend too much time creating custom proposals and delivering custom work to your clients? Nine times out of ten, my business coaching clients answer this question with a definitive YES. It feels generous, personalized and valuable.

Client 52
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The Problem with ‘Hope Marketing’ and What to Do Instead

EntreArchitect

Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. It doesn’t have to be that way.