How Muji is collaborating with Japan’s housing agency
Brandon Donnelly
MARCH 16, 2024
The above excerpts are from a 2015 article , but this partnership between Muji and Japan’s Urban Renaissance (UR) Agency continues to this day. And obviously there are brand benefits for Muji. But what I find particularly interesting is that it, once again, shows the potential of a strong brand within the real estate industry.
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