Pentagram creates "inherently eclectic" visual identity for Reddit
Deezen
DECEMBER 1, 2023
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. The studio focused the rebrand around four traits it felt define the platform – "inherently eclectic, positively different, delightfully absurd and genuinely candid". Its 3D evolution features matte skin.
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