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"We need to make sure that products can be passed down to the next generation" says Uniqlo's UK head

Deezen

What we go for is not big, outlandish design, it's just subdued, subtle quality," Dudech said of the brand's ethos. "We The way you wash your product has a huge impact on the wear and tear and durability," he explained. Criticisms over sustainability strategy However, questions have been raised over Uniqlo's sustainability progress.