Does Going Viral on Zillow Gone Wild Help or Hurt a Home Sale?
Dwell
MAY 3, 2024
Random followers and real estate agents can submit "wild" listings through the account’s website; Mezrahi says he gets about 20 to 30 a day, which he then sorts through and considers for social media posts and the roundup-style Zillow Gone Wild newsletter. The house racked up 24 million views.
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