What Does Big Sur Smell Like? The Appeal of a Niche Regional Fragrance Name
Dwell
FEBRUARY 22, 2023
In the article, Wilson points to everything from bathroom tiles to pasta entrées to dog food; in the early aughts, if a product could be Tuscan- ified , rest assured it would be. In recent years, the most in-the-know regional references have gone micro: the more specific, the more effective. It’s ripe for aspirational reference.
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