Why are luxury car brands suddenly building skyscrapers?
Deezen
MAY 30, 2024
"Fans of the brand should not just be able to drive a Porsche , they should be able to live in one," said Porsche Lifestyle Group CEO Stefan Buescher of the brand's decision to move into real estate. While real estate is clearly lucrative, the car companies have other motivations for building the residences, which are clearly branded.
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