What Does Big Sur Smell Like? The Appeal of a Niche Regional Fragrance Name
Dwell
FEBRUARY 22, 2023
In the article, Wilson points to everything from bathroom tiles to pasta entrées to dog food; in the early aughts, if a product could be Tuscan- ified , rest assured it would be. If Tuscany is too played out, how about Ojai or Williamsburg? This is especially true for candles and fragrances marketed toward millennials and younger Gen Xers.
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