On behalf of the young bathroom brand FOR, the CGI experts of Danthree Studio once again artfully bring products and brand spaces to life in a universe of their own.

FOR Odivis is one of the first two series with which the new FOR bathroom brand launched at the end of 2023. Through stunningly authentic visualisations, the CGI professionals at Danthree Studio have made these visually tangible

Virtual brand spaces: exploring the visual worlds of Danthree Studio | News

FOR Odivis is one of the first two series with which the new FOR bathroom brand launched at the end of 2023. Through stunningly authentic visualisations, the CGI professionals at Danthree Studio have made these visually tangible

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It was quite a surprise when RICHTER+FRENZEL presented its own premium brand for high-quality bathroom furnishings last fall. The Bavarian company is considered a pioneer in the German Sanitary and Heating Wholesale Trade, organises the annual RIFA trade fair in Nuremberg and is now embarking on a journey towards end customers. FOR is the name of the brand in question, which is committed to aspects such as individualisation, comfort and well-being. Its product range is broad: from washbasin, bathtub and shower fittings to bathroom ceramics, furniture and accessories. Richter+Frenzel works with experienced producers in Germany and Italy to manufacture FOR's five distinctive future series.

But how does this new brand take shape? How do you charge a name with emotion? And how do you create visual worlds that bring the range to life even before all the products can be physically assembled in one place? Richter+Frenzel entrusted the Munich-based AGENTUR RICHTER with the market launch, which initially defined a clear brand strategy for FOR. This then extended to defining the brand’s essence, summarised as follows: maximum empathy for the needs of the FOR target group.

Natural light and shadows: The FOR Leano series also comes to life in the images from Danthree Studio thanks to colour depth and realistic surface representation

Virtual brand spaces: exploring the visual worlds of Danthree Studio | News

Natural light and shadows: The FOR Leano series also comes to life in the images from Danthree Studio thanks to colour depth and realistic surface representation

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FOR: ‘a bath according to my feelings’

As a strategic brand consultant, Alexandra Richter, Managing Director of Agentur Richter, and her team initially developed the entire communicative aspect of FOR’s unique position. In coordination with the brand's product design office, Artefakt from Darmstadt, the colour and material spectrum for the design of catalogues, image creation and showroom was also conceived.


With their work, Danthree Studio create tangible visual worlds; it takes little effort to imagine the feel, hardness or temperature of a surface in reality


As we have known at least since social media apps flooded our everyday lives with visual stimuli, strong images are the number one attention magnet. All the more important: motifs must follow an aesthetic that inspires. Images don’t always have to be real, but they do have to look realistic. For implementation, Richter came across Danthree Studio, a CGI Studio with expertise in the field of brand communication with CGI for the furniture, home and living industry. The team, led by founder Daniel Schuster, produces visually stunning material for numerous manufacturers in the interior design industry. The results are striking and powerful because they are able to successfully combine the advantages of virtual interior design with a surprisingly authentic look and feel for brand communication.

The brand's essence and strategy were developed by the Munich-based Agentur Richter in collaboration with the product design office Artefakt from Darmstadt. Danthree Studio then translated these into visuals

Virtual brand spaces: exploring the visual worlds of Danthree Studio | News

The brand's essence and strategy were developed by the Munich-based Agentur Richter in collaboration with the product design office Artefakt from Darmstadt. Danthree Studio then translated these into visuals

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3D visualisation that you can feel

Danthree Studio's work does not create walk-in brand spaces, but rather tangible visual worlds. Matt lacquered surfaces, rough textures of concrete and natural stone or the reflection of a mirror-like object; it takes little effort to imagine the feel, hardness or temperature of a surface in reality.


‘What impressed me about Danthree Studio was how quickly they internalised our brand strategy and translated it into visual worlds, as well as their extremely high level of material knowledge and good spatial understanding, which convinced me time and again’


‘We created more than 120 CGI product images for marketing for the first four series – room worlds for main and guest bathrooms as well as detailed views. There were also video clips such as animated room views,’ explains Schuster. The starting point for the development of the virtual bathroom design was an intensive briefing by the Richter agency. 

Staged accents: Danthree Studio emphasises fine details such as the delicate morning light brushing against the bathroom wall, or the burning candles placed beside the bathtub

Virtual brand spaces: exploring the visual worlds of Danthree Studio | News

Staged accents: Danthree Studio emphasises fine details such as the delicate morning light brushing against the bathroom wall, or the burning candles placed beside the bathtub

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Danthree Studio adhered closely to our brand strategy specifications in a positive sense,’ says Richter. ‘Based on mood boards, we already knew exactly which colours and materials the FOR series should interact with in the images. Daniel then came over for half a day, during which we sat down together and defined the various room concepts relatively quickly. What impressed me about Danthree Studio was firstly how quickly they internalised our brand strategy and translated it into visual worlds – it's worth highlighting that we had less than a year for the complete brand launch. On the other hand, it was their extremely high level of material knowledge and their good spatial understanding that convinced me time and again.’

Nailed it. Danthree Studio has succeeded in emotionally charging the entire product range of the young FOR brand

Virtual brand spaces: exploring the visual worlds of Danthree Studio | News

Nailed it. Danthree Studio has succeeded in emotionally charging the entire product range of the young FOR brand

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How the brand comes to life

It’s safe to say that anyone who has extensively studied the tactile and visual qualities of different materials knows how to translate them into a visual language that appears as unartificial as possible. But Schuster and his team go one step further: they visualise how natural daylight, for example, breaks through a canopy of trees in front of a window and then touches the bathroom wall in the form of a gentle play of shadows. Besides, the images are deliberately reduced, tending to be cool and product-focused, as Richter explains. ‘But because we combine it with motifs such as body parts of naked skin in the overall communication, the end result works wonderfully to emotionally charge the FOR brand.’

'Thanks to their expertise, Danthree Studio have added certain features to the spaces that made these feel even more realistic, and also more luxurious, than our original specification,' says Alexandra Richter

Virtual brand spaces: exploring the visual worlds of Danthree Studio | News

'Thanks to their expertise, Danthree Studio have added certain features to the spaces that made these feel even more realistic, and also more luxurious, than our original specification,' says Alexandra Richter

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FOR becomes physically tangible with the first two bathroom series, Odivis and Leano, in the new Baths & Wellness Store that Richter+Frenzel opened in the Upper Bavarian town of Dorfen in December 2023. The 3D visualisations by Danthree Studio can also be found online and in the FOR design catalogue.

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