Archmark Invited to Speak at the 2019 AIA Florida Convention

What we learned from reviewing more than 400 architecture firm websites

Archmark takes the stage at the 2019 AIA Florida Convention

Our managing partners, Bryon and Kellie McCartney, were invited to speak at the 2019 AIA Florida Convention and Trade Show in Orlando.

The theme of the convention was “Pursue Your Passion For Architecture” and Bryon presented about what architects can do to attract more — and better — clients.

Aimed at all architects who wish to pursue the projects they are most passionate about—while maintaining sustainable profits—Bryon’s presentation, “Attracting Clients for Passion and Profit,” focused on how to attract the right clients with an effective website that communicates in a clear and compelling way.

After reviewing more than 400 Florida AIA member firm websites, Archmark Architect Branding & Marketing concluded that most firms fail to effectively communicate three critical elements:

Who they are and what makes them different.
What they are good at and why they are qualified to take on the prospective clients’ needs.
The value they, as architects, bring to their clients’ projects, and why the client should care.

Architects attending the Archmark session were introduced to Archmark's Three-layer Client Attraction System™ developed to help engage more of their ideal clients with the type of projects that match their passion, to help build a more rewarding and profitable firm.

Bryon and Kellie McCartney, managing partners of Archmark

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Bryon notes, “The internet is littered with failed architecture firm web design projects, and it ain’t pretty.” Read more — and find out what you can do about it: The Five Factors Your Website Must Get Right.

The annual AIA Florida Convention offers architects quality continuing education programming, festive cocktail receptions, an informative trade show, architectural tours, a golf tournament and so much more! The 2019 convention was held July 25 - 28 at the Ritz Carlton Grande Lakes, in Orlando, FL.

A hand is putting Money into a jar with an arrow pointing back.

Maximizing Marketing ROI for Architecture Firms: 10 Strategies That Deliver Results

By Bryon McCartney • 03 Jun, 2024

Architecture marketing can sometimes feel confusing—we get it! You're putting out content, updating your website, maybe even dabbling in social media, but are you getting a good return on your efforts? Is your marketing actually helping to generate leads and revenue? You want to maximize your return on investment (ROI) on marketing—but, how? Maximizing marketing ROI for architecture firms is about measuring what works and what doesn’t and using that information to develop and focus on strategies that pay off and avoid the ones that drain your resources—both time and money. In this article we are sharing insights and strategies that can transform the way you market your architectural firm. We're talking about making every dollar count and turning your marketing efforts into a plan for success, just like your architectural projects.