Life of an Architect
OCTOBER 11, 2015
“Citizen Architect” is a phrase that – if you are in the field of architecture – you hear a lot. I typically associate those words with the movie “Citizen Architect: Samuel Mockbee and the Spirit of the Rural Studio” because as far as I am concerned, Samuel Mockbee has set the bar for all architects when it comes to using our skill set to benefit the greater society at large.
EntreArchitect
OCTOBER 13, 2015
Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there by HGTV. The story of who we are already exists. Marketing is the process of replacing that story, which is often inaccurate or just plain wrong, with your story.
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