Commercial Eden
As the economy and society continue to evolve, an increasing number of upscale restaurants are incorporating artistic elements into their dining spaces to provide a spiritual nourishment that complements the flavors of their cuisine. This trend has transformed restaurants into new art venues. The founder of EVER BOOM is a practitioner of Japanese cuisine and has experience as a market investor and operator, who is good at vitalizing profitable products by integrating them into the market.
Cultural Breakthrough
EVER BOOM is situated in Houhai Harbour, a youth-oriented mall characterized by a youth culture. Based on the commercial form of the mall, EVER BOOM integrates the internet celebrity economy, night economy, experience economy, and community economy to shape its business operations. With its unique atmosphere, EVER BOOM has become an iconic catering destination at Houhai Harbour, standing out in the entire shopping mall.
Venue of Banquet
AD ARCHITECTURE managed to enhance the overall image and style of the space while keeping in mind the economic logic behind it and how to activate the brand’s assets. The team adopted “dramatic” design that aligns with the current times. The reception area is reinterpreted, to incorporate a sense of ceremony into luxury dining and create a captivating experience at the start of the journey into the restaurant.
The interplay of light and shadow shaped the structure, creating the mysterious “realm”, the core of defining the identity of place. The spirit of place, blend seamlessly with the aura of the space, thereby influencing the energy and mood of its patrons, immersive, quiet, or indistinct…
Fine Dining
EVER BOOM offers a unique dining experience that combines traditional Japanese flavors with cutting-edge French innovations, while also incorporating Chinese elements and cooking methods. The restaurant’s mythological aesthetics and contemporary art provide a dramatic and immersive atmosphere for fine dining.
The founder of EVER BOOM has adapted to the trend of property rights reorganization and aims to capture the new youth economy market. The immersive artistic atmosphere of EVER BOOM is not only reflected in the space. The menu is designed to reflect the overall Japanese artistic aesthetic philosophy, with a focus on the elegance of Japanese aesthetic literati.
Satanic Drama
Like “Heaven” and “Hell”, the venue boasts a bloody yet beautiful ambiance, where every subtle detail defines the sense of place. The open hall features a unique layout of the dining area, creating an atmosphere with a sense of distance formed by social emotions. The Omakase operational counter, located in the center of the black and red space, serves as the first functional visual focus and provides auxiliary functions for all seating areas. Unlike many other Japanese restaurants, EVER BOOM is tranquil and beautiful, incorporating a distinctive style of modern Japanese spirit.
The importance of having a powerful product can only be fully realized when the market returns to rationality. Continuous product innovation based on profound knowledge is crucial for the success of any project. In this project, the client and AD ARCHITECTURE adapted to the market demand, resulting in a “strong-willed” satanic drama that was fully staged. The designers also added a playful triangle island in the middle of the space layout to separate the flow of people. Patrons can enjoy delicious food while experiencing the delicate dramatic vibe of the space, which satisfies both their senses and spirit.
Law of the Jungle
The restaurant’s design incorporates the curves, lines, and materials of the basic structure, with textures that outline the dramatic sense of the “city context” all over the space. From the VIP room, customers can enjoy a view of the nearby high-rise buildings, observing the law of the jungle that is staged in Houhai Harbour.The space exudes an air of luxury and comfort because of the collision between the stone-texture paint wall and etched metal.
The soft lighting further enhances the ambiance, creating a sense of weight in the area. The floor-to-ceiling glass makes the scene and field superpose, and the inversion of a heavy volume results in a dramatic yet balanced feeling. The designers’ exploration of thinking and analysis is evident in the expression of the space. The power of the curve creates fluidity, reflecting the designers’ thinking on the essence of life.
Darwin-style Evolution
At the end area of the space, EVER BOOM highlights Darwinian evolution with distinctive and mysterious textures. The use of stone materials on the floor and wall, a large area of rust feature paint, black wooden chairs with mountain patterns around the operational counter, and a chiseled background wall all contribute to this intention. The functional old timber installation echoes the space details, implicitly expressing the elegance of the commercial space.
The large area of plain and rough travertine and calm tones, along with the clean and dignified arrangement of inkstones, creates a layered aesthetic that highlights the integrity of the interior surfaces, resulting in a calm and elegant space. AD ARCHITECTURE has successfully expressed the brand concept in response to the market, creating a deep connection between the brand and customers and helping the brand to win the favor of consumer groups.
- Location: Shenzhen, China
- Architect: AD ARCHITECTURE
- Chief designer: Xie Peihe
- Main materials: metal mesh, Japanese paper, acrylic, liquid metal, chiseled stone, black sintered stone, matte metal, frosted glass, outdoor flooring, gray granite (flamed surface), textured paint (black fluorocarbon paint, rust feature paint, Italian handmade paint)
- Client: Shenzhen EVER BOOM Catering Co., Ltd
- Area: 800 sqm
- Completion time: July 2023
- Photographs: Ouyang Yun, Courtesy of AD ARCHITECTURE
