Helen Levi and Cerámica Suro Have Made the Earthy Tile Collaboration of Your Dreams

The story of an “artisanal meet-cute” that resulted in a first-of-its-kind product drop between a beloved NYC potter and a famed Mexican ceramics factory.
Text by
Jinnie Lee

New York City-based ceramicist Helen Levi describes her first encounter with José Noé Suro—the owner of the famed ceramic factory Cerámica Suro in Guadalajara—as an "artisanal meet-cute:'' While on a stroll in Red Hook, Brooklyn during a visit in 2018, Suro stumbled upon a long line of people waiting for what was an open studio sale at Levi’s then-studio. Suro quietly scoped out Levi’s vast collection of handmade crockery (the sale itself was too hectic for proper introductions) and was impressed by Levi’s originality and distinct point of using a variety of techniques that includes but are not limited to wheel-thrown, hand building, and slip casting. Levi’s designs are unique and often evocative of the vibrant colorblocks found in nature—the wispy ocean waves, the marbled red swirls of the earth, the glow-up of sunset skies. After the sale, Suro emailed Levi to introduce himself—and the rest, as they say, is history. 

Helen Levi and José Noé Suro.

Helen Levi and José Noé Suro.

A friendship soon formed and Suro invited Levi and her husband to visit Cerámica Suro, which happens to be a family business that Suro inherited from his father. His father’s initial vision for Cerámica Suro was to manufacture large-scale ceramic arts for luxury hotels (which it still does), but José Noé Suro had an idea to evolve the company into a more collaborative affair, where he could invite artists he admires to work on ceramic projects they normally wouldn’t have the production means to accomplish on their own. Under José Noé Suro’s ownership, the factory has worked with Adjaye Associates, Jorge Pardo, Kelly Wearstler, Jose Dávila, Elizabeth Kley, and Sarah Crowner for the Chinati Foundation and Museo Amparo, to name just a few. (The factory is currently developing 60 projects with artists.) "The factory is both state of the art and true to the past; it honors tradition and history while innovating at the same time," Levi says of her first visit in 2019. "It's a very special place." 

After throwing around ideas on how they could work together, Levi landed on wall tiles. "I knew there was no way I could ever produce tile at scale in my own studio, so it was an exciting chance to explore that," she says. Levi sent her samples to Suro in 2019, then went back to Mexico in January 2020 to finalize details in person, but a certain pandemic delayed production. Over the course of that two and a half-year period, however, Suro and Levi were able to debut the tile collaboration of their dreams—the "Color Field" and "Corduroy" collections—which, despite being produced at the factory level, still maintains the DIY charm and aesthetic of the ceramics Levi makes in her now-home studio in Ridgewood, Queens.

Levi’s original samples for the collaboration.

Levi’s original samples for the collaboration.

The wall tiles, sold in bundles of 50, are available in several colorways and are ready to ship via Levi’s webshop now. "The word 'collaboration' is thrown around loosely and can mean such a wide range of things but in this experience, I found a partner whose one true goal was to help me realize my vision. José Noé really gave me the freedom to express my ideas," says Levi of their friendship that eventually blossomed into Cerámica Suro’s first-ever consumer-facing product drop.

The Color Field tiles in production at Ceramica Suro in Guadalajara, Mexico.

The Color Field tiles in production at Ceramica Suro in Guadalajara, Mexico.

"Specifically for this project, we wanted Helen’s DNA to be noticed in each tile. It is more than evident that they are as if Helen made them herself in her studio," says Suro. "Working with Helen has been a great success and one of the most satisfying collaborations of my career."

The first tiles have already been installed and are on view at Talea Brewery in Williamsburg, Brooklyn.

The first tiles have already been installed and are on view at Talea Brewery in Williamsburg, Brooklyn.

"The original Corduroy tiles were made with an extruder, which is like a giant pasta machine for clay. I had a custom die made to create the ribbed texture. The clay comes out in a tube, but I cut it into pieces to lay them flat," says Levi. "José Noé convinced me to use a shiny, glossy glaze which I ended up loving! These are great for a bathroom—I have these in mine!"

"The original Corduroy tiles were made with an extruder, which is like a giant pasta machine for clay. I had a custom die made to create the ribbed texture. The clay comes out in a tube, but I cut it into pieces to lay them flat," says Levi. "José Noé convinced me to use a shiny, glossy glaze which I ended up loving! These are great for a bathroom—I have these in mine!"

"These small Corduroy tiles were inspired by the backsplash of my studio slop sink, which I made with tinted clay tiles that had a slight tonal variation of pink hues. I chose satin finish glazes to mimic the matte finish of tinted clay," says Levi. 

"These small Corduroy tiles were inspired by the backsplash of my studio slop sink, which I made with tinted clay tiles that had a slight tonal variation of pink hues. I chose satin finish glazes to mimic the matte finish of tinted clay," says Levi. 

Fans of Helen Levi’s ceramics know that blue is somewhat of a power color for the potter—it’s a hue that shows up frequently in her works. This blue collection comes in shades "Sky," "Slate," "Cerulean," and "Cornflower."

Fans of Helen Levi’s ceramics know that blue is somewhat of a power color for the potter—it’s a hue that shows up frequently in her works. This blue collection comes in shades "Sky," "Slate," "Cerulean," and "Cornflower."

"I really wanted all the designs to have a slightly rounded corner as opposed to a sharp cut edge because they are so labor-intensive and that detail feels more reflective of their handmade nature," says Levi.

"I really wanted all the designs to have a slightly rounded corner as opposed to a sharp cut edge because they are so labor-intensive and that detail feels more reflective of their handmade nature," says Levi.

You can shop the entire collection of tiles by visiting Helen Levi’s webshop, or by clicking below.

Helen Levi x Ceramica Suro Wall Tiles - Color Field
Helen Levi x Ceramica Suro Wall Tiles - Color Field
Designed in Queens, made by hand at Ceramica Suro in Guadalajara, Mexico. All tiles are sold by the box. One box contains 50 tiles, or 4.25 square feet (this measurement does not include grout). The price for this design is $48 per square foot, so the cost of 1 box is $204, plus shipping.
Helen Levi x Ceramica Suro Wall Tiles - Black Field
Helen Levi x Ceramica Suro Wall Tiles - Black Field
Designed in Queens, made by hand at Ceramica Suro in Guadalajara, Mexico. All tiles are sold by the box. One box contains 50 tiles, or 4.25 square feet (this measurement does not include grout). The price for this design is $48 per square foot, so the cost of 1 box is $204, plus shipping.


Helen Levi x Ceramic Suro Wall Tiles - Small Corduroy (Blues)
Helen Levi x Ceramic Suro Wall Tiles - Small Corduroy (Blues)
Designed in Queens, made by hand at Ceramica Suro in Guadalajara, Mexico. All tiles are sold by the box. One box contains 50 tiles, or 4.25 square feet (this measurement does not include grout). The price for the small Corduroy is $39 per square foot, so $165.75 per box.
Helen Levi x Ceramica Suro Wall Tiles - Small Corduroy (Pinks)
Helen Levi x Ceramica Suro Wall Tiles - Small Corduroy (Pinks)
Designed in Queens, made by hand at Ceramica Suro in Guadalajara, Mexico. All tiles are sold by the box. One box contains 50 tiles, or 4.25 square feet (this measurement does not include grout). The price for the small Corduroy design is $39 per square foot, so $165.75 per box.
Helen Levi x Ceramica Suro Wall Tiles - Large Corduroy
Helen Levi x Ceramica Suro Wall Tiles - Large Corduroy
Designed in Queens, made by hand at Ceramica Suro in Guadalajara, Mexico. All tiles are sold by the box. One box contains 50 tiles, or 7 square feet - this measurement does not include grout. The price for this design is $39 per square foot, so the cost of 1 box is $273, plus shipping.

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