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Airbnb to add long-term rentals to its platform

In a recent interview with FT, the CEO of Airbnb, Brian Chesky, said that the company is looking at the following expansion plans:

  • Offering long-term rentals of up to one year (currently, only about 18% of bookings on the platform are for 30 days or longer)
  • Offering more “things to do on your trip”, including car rentals and dining

These brand extensions make natural sense. You book a trip and then maybe you need a car, or something fun to do. I have used Airbnb “experiences” on a number of occasions to book things like boat tours and photographers. It’s a great service.

Perhaps more interesting, though, is how the housing component of their platform is evolving. They started by offering excess or found space for rent (which was very clever). Then it grew to become a short-term rental platform that competed with hotels.

This has created a significant amount of regulatory risk for the company (see New York), and so it’s not surprising that they’re looking at other ways of slicing up housing: rooms, nights, months, and now years.

Longer stays are less contentious.

If you’re renting on a nightly basis, then you’re an annoying tourist that is taking away housing. And if you’re renting on a monthly basis, then you might be an annoying digital nomad and that is similarly problematic. But if you’re renting for a year, well, then, that’s perfectly fine.

Now you’re just a normal city dweller.

Is there a world where Airbnb becomes a major platform for traditional long-term rentals?

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  1. Pingback: Airbnb still has a lot of accommodations – BRANDON DONNELLY

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