I have written about Bright Moments before. They are a digital art company exploring the intersection of NFTs and real-world experiences. It started as a popup gallery in Venice Beach California, where artists could show new work and where collectors could buy IRL. They then created their own pixel art collection called CryptoVenetians. It included 1,000 different people-centered NFTs by artist QianQian. Since then, they have gone on to host events and create new CryptoCitizen collections in New York, Berlin, London, Mexico City, Tokyo, and Buenos Aires. And this week they were in Paris.
(I don’t know why they skipped over Toronto!)
Their end goal is to create a complete collection of 10,000 NFTs, most of which are tied to a specific city. (The only one that isn’t is their CryptoGalacticans collection.) What’s obviously great about this approach is that it’s a way to promote digital art and onboard new users into the crypto space. They are literally going around the world, throwing parties, and saying “look how cool and fun this whole crypto thing is.” At the same time, it also links the digital and the physical, which I believe is fundamental. We’re social beings and web3 will never change that.
The other interesting thing about Bright Moments is that they are structured as a decentralized autonomous organization (or DOA). That’s like a company, except that governance is distributed to its tokenholders and it’s all managed on a blockchain. But it still operates as a company and it can raise money like one too. In 2021, Union Square Ventures invested 500 ETH into the DOA through a blockchain transaction that would naturally be public if you cared to look it up. Based on today’s spot price of about CA$4k per ETH, that was a CA$2 million investment.
In the case of Bright Moments, its tokenholders are the people who own a CryptoCitizen. These are the people who get to vote on how the organization is run. They can also earn money if they do things like host a community dinner or organize a local meetup, with the idea being that, as an organization, you want to encourage this sort of bottom-up participation and innovation. I find it fascinating to watch this new governance and entity structure emerge, and it will only continue to evolve.
I’ve been following Bright Moments more or less since they dropped the CryptoVenetians. I thought about jumping in then, but I figured I would wait to see if there would be a CryptoTorontonian. That would obviously be my number one choice. But once they announced their final list of cities, and Toronto wasn’t on it, I grumpily decided I would instead wait for a CryptoParisian. And since this week was Paris, it was time.
I now hold CryptoParisian #112:
I like that it has the Pont Neuf and that the human is wearing sunglasses.
This means that I now have a small ownership stake in the Bright Moments DOA. So presumably I’ll soon have a say in important and serious matters! It also means that when they launch their final CryptoCitizen collection in Venice, Italy this spring (nice work going full circle here), there is a chance I might get airdropped a CryptoVenetian. It’s a random process, so whatever. I also know that it’s easy to look at this pixelated Parisian and think, “WTF, Brandon.” But something new is building here. And I’m sure that all of the folks who were in Paris this week can testify to that.
BRANDON DONNELLY 