The story of Avoriaz 1800 starts in the 1960s.

Downhill skier Jean Vuarnet, whose name is today found on cool sunglasses, had just become an Olympic Champion at Squaw Valley in California. He returned to his home in Morzine, France (located in Haute-Savoie) and was asked to help build a new resort on the empty plateau above the town.

So he, and whoever else, raised some money, got the necessary approvals, and managed to successfully get the first lifts operational. But the resort quickly ran into financial difficulties and, apparently, bankruptcy became a possibility.

The turning point came when he met Paris-based developer Robert Brémond. He had the capital and the experience, and so Vuarnet eventually ceded the project to him in 1962. In 1964, Robert then asked his son, Gérard, who was only 27 at the time, to lead the project. Supposedly he said to him, “the mountains are for the younger generation.”

Gérard then went out and hired a young architect named Jacques Labro. He was also in his 20s at the time; 26 to be exact. The mandate he gave Labro was clear: design the ideal recreational resort. At the same time, he was asked to build upon Vuarnet’s original vision for Avoriaz. The result was an audacious masterplan designed around three guiding principles.

First, it was to be a completely car-free resort, which was/is a big deal and an accomplishment that remains true today. To access Avoriaz by car you either need to park below in Morzine and take a gondola up, or park at the entrance to the resort.

Two, it was to be an ideal place for skiing (snowboarding didn’t exist just yet). This meant that the entire resort had to be sloped correctly so that everything would be ski in and ski out.

Finally, it was to have decidedly modern architecture that fit sensitively within the landscape. They didn’t want it to look like some ideal Swiss mountain village. What they wanted was bold, different, and highly sustainable. The result is some of the most unique mountain architecture to be found anywhere.

For a preview of the village’s architecture, check out these photos by Alastair Philip Wiper. They were part of an exhibition called “Avoriaz: The Enchanting Village.” Along with this story, they will probably make you want to visit the place. That’s certainly the case for me.

Photo by Rémi Bertogliati on Unsplash